Think about the user experience difference. In traditional search, someone sees your site listed among ten results and must decide whether to click based on a title and two-line description. In AI search, someone reads an answer that includes information from your content, sees your site cited as the source, and arrives at your page already understanding its value and relevance. The qualification happens before the click, resulting in higher-quality traffic with better engagement metrics.
Pre-tax profits across IAG increased by 20% to €4.5bn (£3.9bn), with record operating profits on margins of more than 15% at BA and its sister airline Iberia.
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Professor Michael Wooldridge has given this year’s Royal Society’s Michael Faraday Prize lecture. He speaks to Tom Whipple about why the AI we have is not what he wanted it to be; rational. And science columnist at the Financial Times Anj Ahuja brings her favourite new science to discuss.
And so it’s all change at Xbox. Last Friday it was announced that the CEO of Microsoft’s gaming division, Phil Spencer, is to retire, while its president Sarah Bond is resigning. In their place, a new partnership: Xbox Game Studios head Matt Booty is promoted to chief content officer, while the new CEO is Asha Sharma, who moves from her post as president of Microsoft’s CoreAI product.
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