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When reviewing tracking data, look for patterns rather than obsessing over individual fluctuations. Is your visibility generally improving, declining, or stable? Which topics show stronger AI citation rates? Where are competitors consistently appearing instead of you? What queries used to show your content but no longer do? These patterns inform where to focus future optimization efforts and what's working well versus what needs adjustment.
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Note that IDW often includes a variable exponent that is applied to the distance before taking the inverse. For a given distance , the weight of the candidate becomes:
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